Corona could stimulate market further
The corona crisis which hit the Netherlands after Huub Lamers gave his outlook for 2020 will change the market drastically. At the moment of the publication of this report the impact on e-bike sales is still unclear, but indications suggest the immediate knock-on effect could be positive as people turn to cycling as a safer form of mobility. The Dynamo Retail Group reported that in April 2020, at the height of the coronacrisis, the turnover in both city and hybrid e-bikes increased by 7.3% compared with April 2019.
E-bike sales generated 868 million euro in 2019 and doubled in past 5 years
The annual market survey of the Dynamo Retail Group showed that turnover-wise their sales of city e-bikes grew by close to 38 percent in 2019. This retail group is operating shop formats like Bike Totaal, Dynamo Retail Service, Fietswereld and Profile de Fietsspecialist in Holland, Belgium and Germany and has some 800 affiliated dealers/members. The survey also pointed out that turnover in bicycles (including e-bikes) was up 17.4 percent in 2019 compared to 2018. Their survey covering 313 dealer-shops located in the Netherlands indicated that 2019 e-bike sales in the Netherlands would expand beyond the half million units mark.
Average retail price continues to increase
The statistics published by the industry association RAI also showed that the average retail price spent on the total market increased from 1,207 euro in 2018 by nearly 3 percent to 1,243 last year. This is the highest price ever paid for a bicycle in the Netherlands, thanks to the e-bike. The average price for an e-bike is just over 2,000 euro. This product category generates 868 million euro and doubled in past 5 years.