Author: Heikki Kuva
Compared with other European countries the e-bike sales volume in Finland is still small. However, the volume of e-bikes sold almost doubled for the second consecutive year. In 2019 sales increase by 92 percent to 23,000 units, representing approximately 15 percent in value of the Finnish market. In previous years the volume already doubled from 6,000 in 2017 to 12,000 units in 2018.
More and more retailers are interested in selling e-bikes and carry an attractive range to appeal to the customers. No doubt the e-MTBs have refreshed the image of e-bikes and the wider offering in models and price ranges serves a broader clientele. The e-bike market volume could even have been bigger as some brands could not deliver as planned during the season due to relocations of production or shortage of parts and components.
Although the market enjoys a growing popularity of e-bikes, the total sales volume of e-bikes and bicycles combined declined last year. According to the latest estimates by industry insiders some 255,000 units were distributed in 2019 compared to 285,000 in 2018. Due to the climate conditions most bikes in Finland are sold between March and June. The import data of Finnish customs shows the same trend. Between January and October 2019 import dropped by 9 percent compared with the same period in 2018.