The e-bike and bicycle industry in Germany enjoyed dynamic growth in recent in years but 2020 set all records in volume expansion and growth in turn-over. With cargo bikes retaining a 4% share of the German e-bike market, the reasons for entering the cargo bike business are easy to explain. The introduction of the new category is intended to meet the growing demand and tap into new target groups. “We are confident of selling at least 10,000 cargo bikes via Fahrrad.de by 2025,” states Internetstores’ director purchasing & products, Michael Benner.
More space needed
In order for Internetstores and Fahrrad.de to be able to handle storage, assembly and delivery of this new product category, an additional 2,000 square meters has been rented at the company’s own logistics center in Stuttgart-Untertürkheim. After being converted to the needs of the approximately 50 kg weighing cargo bikes they are now fully assembled there and delivered on a pallet.
“In addition to space, this also requires suitable processes and service providers,” reveals Internetstore’s Head of Returns Eduard Jesser. This is indeed one reason why only a few online retailers have ventured into the sale of cargo bikes to date.
Benner is sure that the effort is worth it. “This way, we can also deliver cargo bikes to our customers’ doorsteps without long delivery times, and hopefully make a contribution to getting more people to switch from cars to bikes,” he said. The new cargo bike range from Fahrrad.de is to be rounded off with an increasing selection of cargo bike accessories.