Gogoro comes to Europe
Following a successful initial launch in the US, Taiwanese battery swapping and electric scooter company, Gogoro is bringing its Eeyo 1 e-bike offering to Europe. With distribution agreements in several European countries, the Eeyo 1 premiered in France early October. Gogoro hopes their “E-urban” concept will change the perception of an e-bike.What began as a vision for urban electric mobility in Taiwan as a battery swapping concept for scooters, Gogoro is now expanding into the e-bike market. Jason Gordon, global communications, explains “there is a new audience for e-bikes and it’s a good opportunity to enter the market with a product designed for urban living.”
“Weighing only 11.9kg and with a minimalist carbon frame, the Eeyo 1s is an e-bike that can be easily carried upstairs, into apartments, offices, subways, etc and makes city transport by e-bike more accessible. This has added relevance with the current pandemic and changes in city infrastructure, particularly in Europe,” Jason Gordon continues. “With Eeyo we want to change the perception of e-bikes being just cargo haulers or heavy cruisers. We want to introduce a more fun and progressive riding experience.”
Adding to the light carbon frame and Gates Carbon Drive, another note-worthy characteristic of the Eeyo is the Gogoro-engineered ‘Eeyo Smartwheel’. “Everything is packed inside of the unit, including the 250 W motor, 123 wh battery (60 km range in full assist mode) and all of the electronics. This is all placed inside the hub itself, so not a hub drive, but a hub system,” explains Eric Lin, marketing lead for Eeyo at Gogoro.
“This design allows bike manufacturers to be more creative with their design. The Eeyo smartwheel allows manufacturers to very easily turn any frame into an electric bike rather than have to integrate e-bike systems on the frame”. All of the controls of the e-bike are controlled via an app, which includes ‘over the air’ updates. The company anticipates being able to adopt this technology to “create smartwheels for other types of human-powered/human-assisted vehicles”.
The company launched the e-bike in the US in May this year, where sales exceeded expectations. “We actually sold out of stock faster than we expected. We’re selling stock faster than we’re able to replenish it,” explains Eric Lin commenting on the success. Time will tell how well the ‘city e-bike’ is accepted in the European market.