A higher price tag
In value, e-bike sales have generated more than 50% of the market since 2018. In 2020 this number increased to almost 75% and the average retail price of an e-bike is €2,259. Thanks to the ongoing popularity of the e-bike, the average value of all bicycles sold in the Netherlands is now €1,499, an increase of 20.6% compared with 2019.
Dutch people tend to pay a high price for their e-bike or bicycle. Last year more than 78,000 units, or 7.1% of the market volume, had a price tag above €2,700 a year-on-year increase of 39,000 units. The industry figures show that the expanding e-bike market had the biggest impact on the categories city and hybrid bikes.