“In volume, the total French market increased only slightly by 1.7% from 2,64 million units in 2019 to 2,685 million last year, as noted by the French Bicycle Observatory who publishes figures through the industry organisation, Union Sport & Cycle.
A billion-euro market
It was again the e-bike that has driven the market growth with a huge increase in both volume and value. For the first time, the e-bike category has passed the 500,000 units mark at 514,672 e-bikes sold, an increase of 29%. The e-bikes segment now represents 56% of the market in value as total sales value exceeded one billion euros.
“The improved e-bike specifications including more and more mid-drive units explains that increase in average retail price. Moreover, when demand is high, there are no discounts. So, these two phenomena obviously had an impact on the average price,” explained Jérôme Valentin, President of the Union Sport & Cycle.