Corporate rebranding with focus on people and quality
As LEADER developed during the years, it became more and more aware of the fact that presentation is not something to be neglected, even when the company is focused on B2B and OEM. With the market position the company has gained and the high targets it has set for itself in the future, good corporate looks is profoundly important and necessary. Now, together with the design, everything seems to change – culture, attitudes, strategy. With an internal event in February 2022, the company has announced the rebranding to its employees, and immediately after that, informed its partners and followers in social media. Its newly created Instagram account quicky gained views and approval, while LinkedIn was buzzing with appreciation. LEADER engages more and more with sharing what it is doing online and being transparent about improvements, or difficulties on the way.
At present, there are around 500 employees working at LEADER. To constantly develop and increase the skills of its workers and engineers, the company has opened a training center – “LEADER School”. In 2020-2021, LEADER has reorganized its production and warehouse facilities to optimize its processes and to improve the efficiency. To guarantee maximum client satisfaction, every bicycle is produced in line with the European Quality Standards (ISO 9001:2015 and BSCI).