TBA Secretary General, Gina Chang, has written Branding Roadmaps series:
Book 1: Mapping Your Business, focuses on market and product development
Book 2: Networking With Your TA, focuses on network marketing
Book 3: Branding Your Aesthetics, focuses on branding aesthetic and planning
How does that match with the strategy of the TBA?
TBA was established in 1992, based on a mutual agreement within Taiwan’s bicycle industry at that time. The aim still is to create new opportunities, build consensus, and unify counterparts within the industry to elevate Taiwan as the global supply hub of high-end bicycles. In January 2021, we had 363 registered members. TBA actively assists the industry to search for business opportunities and new market developments. Our vision is built on three pillars: turn Taiwan into the global R&D, innovation and production supply center for high-end bicycles; build Taiwan into a cycling paradise, and continue to improve the riding environment and promote cycling culture; create friendly cities, promote public bicycle systems, and reduce carbon emission and alleviate traffic congestion problems.
How many entries do you have for the Taipei Cycle d&i awards 2021?
For the 2021 competition we received close to 110 entries from 10 countries. Out of these entries, 38 products have been awarded with the Taipei Cycle d&i awards 2021. Among them, 5 outstanding products will be honored with a Taipei Cycle Gold Award and one Taipei Cycle Gold Award for a Young Enterprise will be given to a startup. All award-winning products will be exhibited at the special exhibition during the virtual event Taipei Cycle 2021 – Online which will take place from March 3 – 31, 2021. We will also promote the 2021 d&i award-winning products through creative posts and short videos on our social media platforms. Finally the award winners will be invited to exhibit at the iF design center Chengdu, China and at the iF design salon Taipei, Taiwan.