Frank Bohle of Ralf Bohle GmbH sees the IAA Mobility and their new concept as “a big chance for the bicycle industry. In times of e-bikes and e-cargo-bikes becoming more and more important in the market, we should not stay in our little bicycle bubble, but are well-advised to go the next step and open up to a new and bigger audience.”

From Tuesday, 7 September, to Sunday, 12 September 2021, the IAA Mobility will take place for the first time. During those six days, e-bikes and bicycles can be found in the ‘Open Space’ exhibition areas in the city centre. Brands can be found in the Hofgarten (between Odeonsplatz and Englischer Garten) and on Marstallplatz. This ‘Open Space’ is accessible free of charge and without a ticket.

There are no designated test areas on the exhibition grounds themselves, but rather under real conditions in the urban infrastructure, explicitly on the cycle paths in the immediate vicinity, such as on Ludwigs-/Leopoldstraße, and the cycle paths of the nearby Englischer Garten. As part of the IAA, ‘Kids World’offers a programme specifically for children and families.

Most brands can be found in the ‘Space Extended’ area at the Messe Munich fairground. Two of the nine halls – halls B5 and B6 – are dedicated to bicycles. In addition, there is a 4,000 square metre test area on the outdoor grounds, directly adjacent to Hall B6. This is divided into a bicycle and pedelec test track, including ascent and descent ramps, and a “Mercedes-Benz Mountain Bike Experience”.

IAA Mobility concept

An important part of IAA Mobility’s concept is the coverage of all forms of mobility. “Of course, the automobile is strongly represented, but every other form of electric mobility will also be present. In addition, there will be major technology providers, but also topics such as local public transport, intramodality and urban planning,” Messe Munich notes in a recent statement.