It is foremost about stability and reliability; about securing supply chains as well as being more cost effective, faster and more flexible. All that comes with close-to-market production; with production in Europe. And In particular with e-bike production. But making the switch to producing electric bicycles requires considerable investments. It calls for robotization wherever possible, needed for reaching a 90 seconds flow time. All this is transforming bike production in Europe that stands to quadruple in volume in the next five years.
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